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OUR STORY

The story behind our brand directly correlates to the 114 chapters in the Noble Qurʾān. In the pursuit of establishing ourselves as a leading fashion brand for lovers of modern Arabic styles, our philosophy is about ensuring that we stick to the core principles of the Qur'anic teachings of Integrity and Determination.

INSPIRED BY MODERN ARABIC DESIGN

Inspired by Modern Arabic design, we're obsessed with providing our customers with fashion which combines Eastern patterns with a modern twist.

FOR THE BELIEVERS

FASHION WITH A PURPOSE

We are constantly refining our products and when we look back at our first line of products, it's safe to say that we've come along way.

But the work doesn't stop there. We're obsessed in providing products which are made to last and expect our customers to see the care and attention that we put in behind our collections.

ARABIC INSPIRED FASHION

FOR THE BELIEVERS

Whether it's spiritual or the daily struggle to be the best version of yourself, we all need to BELIEVE. So for all you BELIEVERS out there, keep steadfast on your path to success as with every hardship comes ease. Carry on striving as we BELIEVE in you.

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UK & INTERNATIONAL SHIPPING

Receive your orders within 2-3 working days. We use DHL Express for rapid delivery times.

COS WE LOVE BESPOKE DESIGN

Every product is designed and custom made

SHOP WITH CONFIDENCE

Rest assured that we process your orders via a secure platform so you can relax as you shop.

HELPING THOSE IN NEED WITH EVERY PURCHASE

With every purchase, we contribute a minimum of 10% to humanitarian causes via our nominated charity partner One Nation.